in·ten·si·ty 

Exceptionally great concentration, power, or force.

Have you ever seen someone at the gym lifting enormous amount of weight effortlessly? Or seen a spin class and everyone in there is gasping for their last breath? Who is working harder? Is the person who is strong pushing themselves beyond their ability? Have you gone through your routine and left the gym knowing that you could have pushed harder or more weight? Better yet, have you left a training session knowing that your trainer could have pushed you more?

I have seen trainers sitting down, looking at the clock, on their phone, clients sitting around waiting for their trainer, I have seen trainers talk to other people while in session and even offer assistance to someone else while their client is just left waiting to be commanded and pushed.

This is unacceptable

I can tell you that a client doesn’t want to waste their time or their money, they might like you but that will only last so long.  Do not underestimate their ability! If a client can dumbbell press 10 pound dumbbells for 10 reps, assist them to push 5 more out, their body will respond to this and grow the ability to do it on their own.  A 200 pound client who can do body weight squats can do the equivalent on a leg press, if they can lunge their body weight they can take that leg press up to 600 pounds! Yet I see trainers with their clients pushing the weight of the machine, their body is stronger than this and they will only burn the minimum amount of calories! Why would they want to burn the minimum? If their heart rate is accelerated during this exercise, keep them moving with calf presses or outer thigh kicks, benefit them with burning more calories per hour rather than giving them a chance to bring their heart rate back to resting! Accelerated heart rate means accelerated burned calories, means more weight and body fat loss.  It’s a simple win/win situation.  Your client is your canvas yet you allow it to stay blank, fill it with color and imagination, the positive reaction from your clients will overwhelm you! 

If a client doesn’t like to work out-which I have had my fair share-they still want the results! I guarantee you they will start to lighten up to your training style once they show the results, never stop believing in them as they have not given up hope in their trainer.  You have a responsibility, a duty and a success driven goal to accomplish with these clients, preach positive attitude to them, lift them above you and see what happens! What kind of impression are you showing with sitting down on the job? It shows that you don’t care.  What are they thinking if you are on your phone? It shows how important other people are.  If you are training other people on the clients dime then they will eventually get sick of you as a trainer and not waste their money! The end results is always the same-THEY WILL QUIT.

Trainers need to apply intensity to show the clients how to push 100% of their body, 100% of the time! If you train with a high level of intensity, the clients will react, show them how hard training will pay off, show them how hard they can push themselves, show them that if they are not completely worn out then you have failed as a trainer, show them that small goals are reachable and big goals are just a time frame away.  

fo·cus

A center of interest or activity

If you watch your client, ask questions to understand your client, interact with your client and follow up with your client you will know exactly where their path is going to lead them.  Pay attention to everything their body is telling you, listen to what they are saying with complete attention, follow through with their requests and needs.  You have to perceive what their next move is going to be.
  •  Focus on their muscle movement and contraction in order for the client to get the best workout possible. 
  • Focus on their heart rate, their strength levels and endurance.
  • Focus on their body language and facial expressions.
  • Focus on what they are telling you and know the difference on when they can push harder.

Without focus there is no interest in the clients goals.

Why did you become a trainer? The most common response is “to help people” so why lose track of that mindset? Do you only want to help those who are easy or are you up for a challenge? Do you only want to train clients who want to be helped? Think outside of the box, think outside of what you have been taught, think outside of what other people are telling you! 

Do you want to be known as an easy trainer or someone who gets results? 










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